3/19/2024 0 Comments Euphoria characters outfitsBeyond that being a useful narrative device, it reflects a wider trend in fashion where everything is trending at once and you can quite literally choose your own character. Kids are expressing themselves and I think there will be less bullying because of that.Įvery person on Euphoria has such a distinct sense of style. But in the past few years young people seem to have embraced the idea of dressing in more individual, eccentric ways. When I first started doing research for the show, like going to actual schools, teens were all dressing the same. Heidi Bivens: That was something I was BULLIED for in high school. Hey Heidi! I was going to start by asking where you drew inspiration for this season’s costumes, but then I read that you used to dress in knee-high socks and style your hair in Björk buns to go to class. Below we talk to the costume designer on internet theories, runway doppelgängers, and saying ‘fuck it’ to realism. With 19 million people tuning in to watch season two of Euphoria, Heidi Bivens has become one of the most important, and contested, image makers of our time. Gasp! Alexa Demie wears a Uniqlo fleece! Bivens, on the other hand, is quick to remind us that “Euphoria is its own world. Still, the armchair critics were out for blood, chiding the show for the teenagers’ unrealistically expensive and racy designer clothing, hawking relatability over fantasy, as if television had a duty to speak directly to their boring little lives. And while the show’s over-reliance on aesthetics has been well documented, it’s precisely that which has lionised Euphoria as a culture-defining moment. But social media and the internet have created a new lens for almost all pop culture to be tirelessly analysed, rewarding cynicism before genuine critique. When fashion is placed under the blinding heat of entertainment and celebrity in this way, it births a pop cultural diamond.īivens, who started her career as a journalist before moving into styling, is trained in still photography and knows how to make a striking fashion image. Yet no matter how deep these characters’ trauma, they exhibit a cold-blooded sense of style, plucked from runways, designer archives, and the – extremely good looking – actor’s personal wardrobes. Queen bitch Maddie, meanwhile, begins to manifest a life beyond the school walls, slipping into vampy, archival fashions. As the story unfurls and Cassie deteriorates, the actor pinballs between disparate personas – Lolita, Maddie 2.0, skanky Barbie – in a desperate attempt to attract her love interest’s gaze, underscoring just how little she knows herself in the process. Mapping the melodrama of each character’s personal lives (breakups, addiction, cybersex) onto their outfit choices. Throughout all of these looks there remains true guile in the show’s engagement with fashion. Just as Euphoria ’s make-up artist, Doniella Davy, has emboldened an entire industry of graphic eyeliner and stick-on diamantes, Heidi Bivens, its costume designer, has launched a thousand Shein and high fashion knock-offs. Who can forget Alexa Demie storming through season one’s carnival in a sinuous I Am Gia two-piece, Hunter Schafer throwing herself into a phosphorescent swimming pool dressed as Baz Luhrmann’s Juliet, or Sydney Sweeney screaming “I have never, ever been happier” while dressed in a buxom prairie dress, like an extra from Oklahoma. Not because of its plotlines and thematic crossovers, but because of the alchemic way in which fashion binds itself to storytelling, searing its characters into the zeitgeist with a branding iron. Euphoria is contemporary culture’s answer to Sex and The City.
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